{"id":1181,"date":"2025-03-03T07:44:59","date_gmt":"2025-03-03T07:44:59","guid":{"rendered":"https:\/\/automobilenewsonline.com\/audi-to-focus-on-luxury-with-posher-a8-and-new-suv-flagship\/"},"modified":"2025-03-03T07:44:59","modified_gmt":"2025-03-03T07:44:59","slug":"audi-to-focus-on-luxury-with-posher-a8-and-new-suv-flagship","status":"publish","type":"post","link":"https:\/\/automobilenewsonline.com\/audi-to-focus-on-luxury-with-posher-a8-and-new-suv-flagship\/","title":{"rendered":"Audi to focus on luxury with posher A8 and new SUV flagship"},"content":{"rendered":"

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According to Aparicio, there is space below Bentley<\/a> in the Volkswagen<\/a> Group family for Audi to slide upwards in perception without encroaching on its luxury sibling.\u00a0<\/p>\n

\u201cLuxury is covered by Bentley and Porsche<\/a>, and in the premium market there are many segments and many ways of bringing a proposition to a customer,\u201d he said. \u201cIt\u2019s not a fundamental change, it\u2019s an evolution and has to be followed by adjustments to the customer experience; it\u2019s something we have to do with our retail partners.\u201d<\/p>\n

The shift to EVs has given brands a fresh chance to change how they are viewed by customers, which is an opportunity and a threat, according to Audi\u2019s UK boss.\u00a0<\/p>\n

\u201cA new era is starting and the rules are changing, so we cannot assume that those ones that were premium in the past will also be the winners for the future – we have to earn that status,\u201d he said. \u201cIt\u2019s important to ensure that we have the value in the product range, that we have the customer experience that really grants us this premiumness for the future in an EV battery-electric-vehicle world.\u201d<\/p>\n

That opens the door to the Grandsphere and Urbansphere becoming a reality, although it will be towards the end of the decade before they have a chance of hitting UK roads.\u00a0<\/p>\n

Now take a look at the <\/strong><\/em>best electric cars…<\/strong><\/em><\/a><\/p>\n<\/div>\n

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[ad_1] According to Aparicio, there is space below Bentley in the Volkswagen Group family for Audi to slide upwards in perception without encroaching on its luxury sibling.\u00a0 \u201cLuxury is covered by Bentley and Porsche, and in the premium market there are many segments and many ways of bringing a proposition to a customer,\u201d he said. […]<\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-1181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nAudi to focus on luxury with posher A8 and new SUV flagship - Automobile News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/automobilenewsonline.com\/audi-to-focus-on-luxury-with-posher-a8-and-new-suv-flagship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi to focus on luxury with posher A8 and new SUV flagship - Automobile News Online\" \/>\n<meta property=\"og:description\" content=\"[ad_1] According to Aparicio, there is space below Bentley in the Volkswagen Group family for Audi to slide upwards in perception without encroaching on its luxury sibling.\u00a0 \u201cLuxury is covered by Bentley and Porsche, and in the premium market there are many segments and many ways of bringing a proposition to a customer,\u201d he said. 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