It’s not unknown for Kia to launch a high-spec model that previews its future direction, because this is what the Stinger GT did for the brand back in 2017. The rear-wheel-drive saloon, fitted with a twin-turbocharged V6 petrol engine and luxurious interior took Kia over and above its former remit of affordable, mainstream models. It also previewed the brand’s more emotive design language, and gave the brand a dynamic persona it didn’t previously possess.
Going into more detail about how the new Concept will relate to a potential production car, he told us: “the Meta Turismo was a great project, it was an internal study that happened to find its way out into the public. This was our homework to try and consider: how do you create something that is more emotional and still has our core values?”
“If you’re in the right mood it can be a performance machine, but at the same time, how do you judge excitement in a digital world for those who have grown up in a digital world? This is where opposites united is a great tool for us.”
“It looks at many things; a more emotional form of language, and products that today we don’t have in our portfolio, but at the same time asks questions about how you use technology. Less screens, a richer experience.”
Kia has trademarked the EV7 and EV8 monikers, but for more global appeal, it’s very possible that the model will be given a name outside of the current hierarchy, possibly even dipping into the past with a rebirth of ‘Stinger’.
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