Although the first Omoda 4 will be a full hybrid, a pure-electric alternative has been confirmed, too – which we suspect will be called Omoda E4 to sit under the Omoda E5. The tie-in with the Omoda 5 shouldn’t come as much of a surprise, because the new B-segment SUV shares its T1X platform.
There’s no confirmation of UK pricing, but the Omoda 4 will have a lower starting price than the Omoda 5, which kicks off at £25,915. However, the brand’s UK country manager, Victor Zhang, told us: “The Omoda 4 will not be so cheap, because I don’t think we just want to do the lowest-price product. This is not our philosophy.”
Compared with its more premium sister brand Jaecoo, Omoda focuses on value with its philosophy of “affordable premium”. And with the Omoda 4, it appears this will be done with some eye-catching design.
As well as a very angular and aggressive exterior design that looks to take inspiration from cars such as the Lamborghini Urus, the company also revealed its ‘Starship Cockpit’, featuring a large central touchscreen and a flip-up, fighter jet-style start button. We’ve even seen a docking station for a Nintendo Switch on the centre console.
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