The Century brand will now operate independently, producing ultra-luxurious models still in low volumes. According to Toyota’s chief branding officer Simon Humphreys, new Century cars will “take on the high-end market as the top of the top, one of one”. That suggests to us that, as with many luxury car makers, Century will put a lot of emphasis on customer personalisation.
What does the future of Century look like?
However, we don’t yet know if or when Century cars will come to Europe, or what its future plans are. The new high-riding coupe-like concept – which looks undeniably similar to the Bentley EXP15 concept we saw earlier this year – gives us some idea though.
That said, we don’t know all that much about the Century Coupe. It’s possible there’s a silky smooth V8 or V12 engine underneath its impossibly long bonnet, although we wouldn’t be surprised if it’s actually electric, given the fact Rolls-Royce and Bentley are both doing EVs now.
The concept’s silhouette is suitably extravagant, with its upright grille, rearward cabin and elegant roofline. The phoenix has been the symbol of Toyota’s Century cars for the past six decades, and there are plenty of emblems dotted around the concept, too.
It appears the Century Coupe is only a two-seater, with the driver essentially walled off from the car’s other occupant, suggesting this has been designed to have a chauffeur at the helm. Meanwhile, the sliding doors on the passenger side should make getting in and out of the car as effortless as possible.
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