“The big step we made was to move the entire brand from ICE to PHEV – and this worked out,” Winkelmann told us. “This was an important and crucial moment in time because it’s additional weight, it’s additional cost, more complexity – a lot of explanation for the customer.
“We made one promise: the new cars will have a new design, they will be faster, and the benefit for Lamborghini, for the world, and also for you, is they will have lower CO2 emissions. This is the commitment we gave up-front and in a very simple way.
“So we’re happy and pleased this is working out. Luckily, we always had the saying that with the full-electric cars, we will have enough time to decide, and make up our mind if something is changing,” Winkelmann told us.
Today’s announcement from Lamborghini head office said: “Following extensive analysis and ongoing dialogue with dealers and customers, it became clear that the pace of adoption of pure BEV vehicles has slowed considerably, particularly within the luxury super sports segment, where demand remains very limited.”
However, the firm’s spokespeople insisted that from a technological perspective, Lamborghini is “fully prepared for full electric”, caveating that “market readiness within the segment is not yet aligned with this transition.
